Activation Specialist / Promotions Coordinator

Activation Specialist / Promotions Coordinator

Get Work as a Activation Specialist / Promotions Coordinator in Canada

Job title: Activation Specialist / Promotions Coordinator

Company: Rogers Communications

Job description: Ability to work well under minimal supervision in a fast-paced environment Understanding of all social media platforms…Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team…

Expected salary:

Location: Edmonton, AB

Post content:
An Activation Specialist, also known as a Promotions Coordinator, is responsible for organizing and executing promotional activities and events to raise awareness and generate excitement for a brand or product. This role requires strong communication and organizational skills, as well as creativity and a passion for marketing.

One of the main responsibilities of an Activation Specialist is to plan and coordinate promotional campaigns. They work closely with marketing teams to develop strategies and goals for each campaign. This may involve creating a timeline, determining the budget, and identifying target audiences. They also collaborate with other departments, such as sales and design, to ensure the campaign aligns with the overall brand image and objectives.

Once the plan is in place, Activation Specialists work diligently to bring it to life. They manage all aspects of the promotional activities, from selecting the venues and locations to securing permits and licenses. They oversee the production and distribution of promotional materials, such as posters, flyers, and merchandise. Additionally, Activation Specialists are responsible for hiring and training promotional staff, such as brand ambassadors and event coordinators.

During the actual event or campaign, Activation Specialists are on-site to ensure everything runs smoothly. They supervise the promotional staff and address any issues or concerns that may arise. They actively engage with consumers and potential customers, answering questions and gathering feedback. They may also collaborate with media outlets to maximize exposure and coverage of the event.

After the promotion is over, Activation Specialists analyze the success and effectiveness of the campaign. They collect data, such as sales figures, customer feedback, and social media engagement, to evaluate the impact of the promotion. Based on these findings, they make recommendations for future campaigns and identify areas for improvement.

To excel in this role, Activation Specialists must possess strong interpersonal and communication skills. They need to be able to work collaboratively with various teams and departments, as well as engage with consumers in a positive and professional manner. They should have a knack for creativity and innovation, as promotional activities often require out-of-the-box thinking to stand out in a crowded marketplace.

In conclusion, Activation Specialists play a pivotal role in executing successful promotional campaigns. From planning and coordinating to engaging with customers and evaluating results, these professionals are essential in generating excitement and boosting brand awareness.

Job date: Mon, 03 Jul 2023 22:44:15 GMT

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Get Work as a Activation Specialist / Promotions Coordinator in Canada