Marketing Manager

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Job title: Marketing Manager

Company: Bennett & Game Recruitment

Job description: Position Overview Plan and execute all digital marketing, including PPC, SEO & social media. Create engaging…. Be the face of the brand. Marketing Manager Position Requirements Previous Marketing experience including PPC, SEO

Expected salary: £40000 – 45000 per year

Location: Bradford

Post content:
A marketing manager is a professional responsible for coordinating marketing efforts in an organization. They work closely with various teams to develop and implement marketing strategies that promote the company’s products or services and generate brand awareness.

One of the main responsibilities of a marketing manager is to conduct market research to understand customer needs, behavior, and market trends. They use this information to identify target audiences and tailor marketing campaigns accordingly. This involves analyzing data, conducting surveys, and observing consumer behavior to gain insights into the target market.

Another important aspect of a marketing manager’s role is brand management. They work on building and maintaining a strong brand identity by developing brand guidelines, messaging, and positioning. They also oversee the creation and implementation of marketing materials, such as advertisements, brochures, and websites, to ensure brand consistency and promote the company’s image.

Marketing managers are also responsible for developing and executing marketing campaigns. They work with creative teams to create compelling content, design effective advertisements, and choose appropriate advertising channels. They also oversee the distribution of marketing materials and monitor campaign performance to measure their success.

Building and maintaining strong relationships with customers and stakeholders is another key responsibility of a marketing manager. They work on developing customer retention strategies, such as loyalty programs and customer satisfaction surveys, to ensure customer satisfaction and loyalty. They also collaborate with sales teams to align marketing and sales efforts to achieve business objectives.

In addition to the above tasks, marketing managers are also involved in budgeting and financial planning. They work with finance teams to allocate marketing budgets, track expenses, and evaluate return on investment (ROI) of marketing activities. They also stay updated with industry trends and advancements in marketing technologies to explore new opportunities for growth.

In summary, a marketing manager plays a vital role in developing and implementing marketing strategies to promote a company’s products or services. They conduct market research, manage brand identity, develop and execute marketing campaigns, build customer relationships, and ensure financial accountability. Their ultimate goal is to drive sales, generate brand awareness, and contribute to the overall growth and success of the organization.

Job date: Thu, 24 Aug 2023 02:34:24 GMT

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