Senior Digital Marketing Account Manager

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Job title: Senior Digital Marketing Account Manager

Company: Bateman Collective LLC

Job description: of Google Ads and Facebook Ads (SEO a plus!) 3+ years experience with paid ads Detail oriented Great communication skills…

Expected salary:

Location: Orlando, FL

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A Senior Digital Marketing Account Manager is a high-level professional responsible for overseeing the digital marketing efforts of a company or client. This role combines elements of marketing, management, and strategic planning to drive online growth and improve brand visibility.

One of the key responsibilities of a Senior Digital Marketing Account Manager is to develop and execute digital marketing strategies. This involves conducting market research, analyzing data, and identifying target audiences to create tailored marketing campaigns. They also collaborate with internal teams, such as content creators and designers, to ensure cohesive messaging and branding across all digital channels.

In addition to strategy development, a Senior Digital Marketing Account Manager is responsible for managing client relationships. They act as the main point of contact between the digital marketing agency and the client, ensuring effective communication and understanding of client goals and objectives. They also provide regular updates on campaign performance, prepare reports, and offer recommendations for improvement.

As a senior-level professional, a Senior Digital Marketing Account Manager often leads a team of digital marketing specialists. They provide guidance, mentorship, and training to team members, ensuring they have the necessary skills and knowledge to execute campaigns effectively. They also monitor team performance, provide feedback, and allocate resources appropriately to achieve campaign objectives.

A successful Senior Digital Marketing Account Manager is well-versed in various digital marketing channels, such as SEO, SEM, social media, email marketing, and content marketing. They stay updated on the latest industry trends and best practices, continuously seeking opportunities to optimize campaigns and drive better results. They also possess strong analytical skills, using data insights to measure campaign success, identify areas for improvement, and make data-driven decisions.

Overall, a Senior Digital Marketing Account Manager plays a crucial role in driving digital marketing success for clients or within a company. They combine strategic thinking, creative problem-solving, and effective management to achieve marketing goals, improve brand visibility, and drive online growth.

Job date: Thu, 07 Sep 2023 22:31:00 GMT

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