Senior Marketing Manager – B2B

Senior Marketing Manager - B2B

Get Work as a Senior Marketing Manager – B2B in the United Kingdom

Job title: Senior Marketing Manager – B2B

Company: Study Group

Job description: aligns with the brand voice, create digital campaigns for various channels, such as social media and email, create data… email campaigns, social media platforms, online advertising, and search engine optimisation (SEO), to raise awareness of Study Group…

Expected salary:

Location: Brighton

Post content:
A senior marketing manager in a B2B (business-to-business) context is responsible for overseeing and implementing marketing strategies to target other businesses. Their primary focus is on generating leads, driving revenue, and building strong relationships with business clients.

One of the key responsibilities of a senior marketing manager is to develop and execute effective marketing campaigns. This involves conducting market research to identify target industries and customer segments, as well as creating messaging and content that resonates with these audiences. They may work with an internal creative team or outsource tasks to agencies to ensure high-quality deliverables.

In order to generate leads, the senior marketing manager will utilize various channels, including email marketing, digital advertising, and content marketing. They will create compelling content that educates and engages potential clients, while also showcasing the value and benefits of their products or services. The marketing manager will closely monitor the performance of these campaigns through tracking metrics such as website traffic, conversion rates, and cost per lead.

To effectively drive revenue, the senior marketing manager will collaborate closely with the sales team. They will align their marketing efforts with the sales goals and work on strategies to nurture leads and convert them into paying customers. This may involve implementing lead scoring systems, developing drip email campaigns, or organizing events and webinars to engage prospects.

Building strong relationships with business clients is crucial for a senior marketing manager in a B2B role. They will work on creating loyalty and retention programs to ensure that existing clients continue to see value in their partnership. This may involve personalized communications, exclusive benefits, or customer satisfaction surveys to gather feedback and address any concerns.

Additionally, the senior marketing manager will stay current on industry trends and competitor activities to maintain a competitive advantage. They will analyze market data and customer insights to identify areas for improvement and growth opportunities. This may involve launching new products or services, targeting new markets, or expanding existing customer segments.

In summary, a senior marketing manager in a B2B context is responsible for developing and executing marketing strategies to generate leads, drive revenue, and build strong relationships with business clients. This involves creating compelling content, utilizing various marketing channels, collaborating with the sales team, and staying current on industry trends. Their ultimate goal is to contribute to the growth and success of the business by attracting and retaining clients.

Job date: Sat, 22 Jul 2023 04:49:53 GMT

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