Senior/Paid Media Manager

Senior/Paid Media Manager

Get Work as a Senior/Paid Media Manager in the United Kingdom

Job title: Senior/Paid Media Manager

Company: Stopgap

Job description: . You’ll have a passion for social media marketing and a strong desire to stay on top of industry trends and best practices… NEW opp to join a fab social media agency as their Senior/Paid Media Manager working with top B2C clients! THE COMPANY…

Expected salary: £35000 – 55000 per year

Location: United Kingdom

Post content:
A Senior/Paid Media Manager is a highly experienced professional responsible for planning and executing digital advertising campaigns to meet the marketing objectives of a company. This role involves utilizing various digital channels such as search engines, social media, display ads, and video ads to reach and engage the target audience.

The main responsibility of a Senior/Paid Media Manager is to develop and implement effective paid media strategies. They work closely with the marketing team to understand the goals and objectives of the company and use this information to create targeted campaigns that generate leads, increase brand awareness, and drive sales.

To achieve these goals, a Senior/Paid Media Manager needs to have a deep understanding of various advertising platforms, tools, and technologies. They stay up-to-date with the latest trends and best practices in digital marketing to ensure that their campaigns are innovative, competitive, and highly effective.

Another important aspect of this role is data analysis and reporting. A Senior/Paid Media Manager constantly monitors and analyzes the performance of their campaigns to optimize them for better results. They track key metrics such as click-through rates, conversion rates, and return on ad spend to assess the success of their campaigns and make data-driven decisions.

In addition to campaign management, a Senior/Paid Media Manager also oversees budget allocation and bidding strategies. They set advertising budgets, allocate resources effectively, and optimize campaigns to maximize return on investment. They also manage relationships with advertising platforms and negotiate advertising rates and contracts.

Communication and collaboration are key skills for a Senior/Paid Media Manager. They work closely with cross-functional teams such as creative agencies, web developers, and content writers to ensure that their campaigns are aligned with the overall marketing strategy of the company. They also collaborate with the marketing team to develop integrated marketing campaigns that combine paid media with other channels such as email marketing, content marketing, and SEO.

Overall, a Senior/Paid Media Manager plays a crucial role in driving the success of digital advertising campaigns. Their expertise in paid media strategies, data analysis, and budget management is pivotal in achieving marketing goals and driving business growth.

Job date: Fri, 23 Jun 2023 06:48:38 GMT

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