Video Production Officer (Marketing)

Video Production Officer (Marketing)

Get Work as a Video Production Officer (Marketing) in the United Kingdom

Job title: Video Production Officer (Marketing)

Company: Aston University

Job description: will contribute to the wider marketing mix, by creating video content for digital marketing campaigns across social media… Date: Friday 13 October 2023 This is an excellent opportunity to join the Digital Marketing team at Aston University, in an in…

Expected salary: £29605 – 34980 per year

Location: Birmingham

Post content:
A Video Production Officer (Marketing) is a professional responsible for creating and managing video content for marketing purposes. This role involves planning, producing, and editing videos that are engaging, impactful, and aligned with the brand’s vision and objectives.

One of the main responsibilities of a Video Production Officer is to develop a video marketing strategy. This involves understanding the target audience, identifying key messages and goals, and determining the appropriate types of videos to create. Whether it’s promotional videos, product demonstrations, customer testimonials, or educational content, the Video Production Officer ensures that the videos are tailored to the specific needs of the marketing campaign.

Once the video strategy is in place, the Video Production Officer is responsible for overseeing the entire production process. This includes coordinating with internal stakeholders, such as marketing managers and creative directors, as well as external resources like videographers, scriptwriters, and editors. They manage timelines, budgets, and ensure that all production elements are in line with the brand’s guidelines and standards.

The Video Production Officer also plays a significant role in the actual production of the videos. They may operate cameras, set up lighting and audio equipment, and direct on-screen talent or interview subjects. They ensure that all footage is captured correctly and that the desired look and feel of the video are achieved.

Post-production is another crucial aspect of the Video Production Officer’s role. They use video editing software to piece together the footage, add graphics or animations, and enhance the overall visual and auditory experience. They also select and edit soundtracks, sound effects, and voiceovers to complement the visuals and create a cohesive final product.

In addition to technical skills, a Video Production Officer needs to have a creative mindset and good storytelling abilities. They must be able to conceptualize ideas and translate them into visually compelling videos that resonate with the audience. Attention to detail, problem-solving, and time management skills are also important to ensure smooth production processes and meet tight deadlines.

Overall, the role of the Video Production Officer (Marketing) is to create high-quality video content that effectively communicates the brand’s message and drives engagement and conversions. Their expertise and creativity contribute to the success of marketing campaigns and help the brand stand out in a competitive marketplace.

Job date: Thu, 07 Sep 2023 22:51:55 GMT

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